Project Marketing 2025: Personalisation and AI Redefining Stakeholder Engagement

lorenaflorian0
May 13
3 min read

Updated: May 20

In 2025, the success of a project is no longer just about the deliverables completed, but about how we engage, influence, and inspire our stakeholders throughout the process. In today’s world, marketing is no longer something only for the commercial teams; it’s now an essential tool for project managers as well.

The emerging trends in project marketing are changing the way project leaders need to connect with their stakeholders. Now more than ever, the way we communicate with them is crucial for the success of any project.

1. Personalizing the Message for Each Audience

Today, personalisation is everything when it comes to getting attention and keeping stakeholders interested. It’s no longer enough to send generic updates or standard reports. Instead, we need to tailor our messages to each group’s needs and expectations.

According to Harvard Business Review, brands that personalise their messages have up to a 40% higher chance of engaging people (and the same goes for stakeholders). By doing this in project management, we make sure each group gets the information that matters to them.

2. AI-Powered Automation and Segmentation

Artificial intelligence (AI) is helping teams work smarter by automating communication tasks and ensuring the right people get the right message at the right time. Whether it's sending tailored updates, analysing engagement, or adjusting messages based on feedback, AI is a game-changer for project communication.

With smarter segmentation, project managers can focus less on repetitive tasks and more on what really matters: strategy, relationships, and impact. AI tools can help identify what each stakeholder cares about most, so messages feel more relevant and timely. The result? Less noise, more clarity — and better alignment across the board.

3. Using Visual Content for Greater Impact

In 2025, audiovisual content is a key part of how we communicate in projects. Microvideos, reels, animations, and short explainers are powerful tools to deliver key messages in a way that grabs attention and creates an emotional connection. These formats don’t just look good—they help people quickly understand complex updates and feel more engaged with the project’s goals.

Forbes says that 80% of people prefer to watch a video over reading an article, which highlights why short, visual content is no longer just nice to have—it’s essential. Using videos in updates, stakeholder briefings, or even team retrospectives can make communication more human, memorable, and effective.

4. Clear Communication and a Strong Purpose

Even with all the new tools available, the foundation of effective project marketing is still clear, honest communication. Stakeholders want more than just updates — they want to understand the purpose behind each step.

By explaining not only what’s happening but why it matters, we build trust, keep everyone aligned, and make people feel truly connected to the project. That kind of communication turns passive observers into active supporters of the journey.

In Summary

Project marketing in 2025 is about moving from just getting the job done to driving real change. By using a more modern marketing approach, project managers can build stronger connections with stakeholders in ways that matter. Personalisation, automation, and visual content are just a few of the tools that will make future projects not only completed, but also supported and appreciated by all involved. The key is to make marketing a part of project management so that communication is as dynamic as the projects themselves.

If you’re ready to enhance your project communication strategy, take the time to explore new marketing tools that help you connect with your stakeholders more efficiently. The future of project management is already here, and clear communication is the first step toward success!

References:

Harvard Business Review. (2022). How Personalised Communication Can Drive Engagement. Harvard Business Review.
Forbes. (2023). Why Video Content is the Future of Communication. Forbes.